Fruit of the Loom announces the launch of a new, national brand campaign and platform titled “Start Happy.”  Empowering yet light-hearted, the campaign is inspired by unlocking a very simple but universal truth – the underwear you put on in the morning has the power to set the tone for your entire day.  The integrated campaign manifests itself through high-profile national television, digital, radio, and social advertisements, out of home placements in key markets, social media, and on the brand’s website.