The Spirit of the 200%
What Glory We Are.
Buchanan's Blended Scotch Whisky honors Hispanic Heritage Month with the introduction of "What Glory We Are," the brand's new national advertising campaign that celebrates the unique duality of the Hispanic American experience as 100% Hispanic and 100% American. The new campaign unites those who embody the spirit of the 200%, by celebrating those who live the best of both worlds. From energizing video spots to vibrant out of home creative, we are introduced to a Hispanic American cast (dubbed the 200%ers) embracing their cultural experiences, perspective and self-expression through food, music, sports, traditions and more.



